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6 Best Email Newsletter Plugins for WordPress

WordPress bloggers usually use newsletter to send a roundup of blog posts within a week or two. There are also creators who send newsletter in a full-content format just like a blog post. Whichever the newsletter content types you want to send, if you are looking for a WordPress plugin to build newsletter, we have crafted the list of the best email newsletter plugins you can use.

In WordPress itself, there are two approaches you can choose to send newsletters to your audience. The first option, you can use a third-party service like MailerLite, GetResponse, to ConverKit. This option is great if you don’t want to deal with complex setup and want to focus on newsletter content creation instead.

The second option you can use to build newsletter on your WordPress blog is by using a dedicated plugin, which we will drop the list shortly below. This option typically requires extra setup than the first option above, but you will have a full control over your newsletter. You can manage everything from your WordPress dashboard. Also, since it is a plugin, you have more options to better integrate the newsletter functionality with your WordPress website. For instance, you can instantly insert an existing blog post or two to your newsletter content.

A Crucial Thing to Note Before Picking a Newsletter Plugin for WordPress

As previously mentioned above, using a plugin to build newsletter on your WordPress website requires extra setup than using an email marketing tools like ConverKit and MailerLite. Some email newsletter plugins don’t include the email delivery service. In this case, you need to setup the email delivery service first before you can send your first newsletter. This also means you need to subscribe to a separate email delivery service — unless you have your own SMTP server.

Thus, before picking a plugin on the list below, make sure it has all the features you need, including the email delivery service in case you don’t have your own SMTP server.

List of Email Newsletter Plugins for WordPress

1. MailPoet

MailPoet is the first plugin you can try to build newsletter on your WordPress website. You can try it without any risk (in the context of money) as the plugin offers a free version, which you can directly install from your WordPress dashboard as the plugin is available on the plugin directory of WordPress.org. MailPoet is WordPress plugin owned by Automattic, the company that also owns WooCommerce. It is a full-featured email marketing plugin for WordPress. Not only you can use it to send newsletters, but you can also use it as a comprehensive email marketing plugin for your WooCommerce store.

Features that MailPoet offers include visual email builder — which you can use to create the email — and form builder — which you can use to create the email opt-in form. If you use Elementor or other page builder plugins on your WordPress website, you can use the form builder feature belongs to your page builder and integrate the form with MailPoet. Nearly all page builder plugins and form builder plugins support integration with MailPoet.

MailPoet already has a built-in email delivery feature, but if you have your own SMTP server, you can use it. Also, MailPoet supports email delivery services like Mailgun and Amazon SES. Furthermore, MailPoet can be integrated with WooCommerce in case you want to create paid newsletter with WordPress.

Key features of MailPoet:

  • Visual email composer
  • Form builder
  • Built-in email delivery service
  • Built-in analytics tool
  • List and segmentation

2. Newsletter

Whether you have an affiliate blog or other blog types, if you are looking for a newsletter plugin to send a roundup of your posts, Newsletter is another option you can choose. Its email composer comes with a dedicated element aimed at displaying posts on your blog. Other elements like heading, image, and call to action button are also available. The Newsletter plugin also has a built-in form builder feature, although it has lack of design options. For a more eye-catching form, you can use a dedicated form builder plugin instead. Newsletter supports integration with Ninja Forms and Contact Form 7.

A crucial thing to note. Newsletter uses the built-in email delivery function of WordPress — wp_mail() — as its default email delivery service. The function requires the mail function belongs to PHP to work. Most managed WordPress hosting services like Kinsta and Rocket.net have this function enabled by default. If you use a traditional shared hosting service — which typically has lower resources — you may need to make sure whether the function is enabled. Or, you can use a third-party email delivery service like Amazon SES, Mailgun, Mailjet, and so on. These integrations are available as paid add-ons.

Key features of Newsletter:

  • Visual email composer
  • Form builder
  • Built-in analytics tool
  • List and segmentation

3. Mailster

Mailster is a fully paid email newsletter plugin for WordPress. The product is marketed via CodeCanyon. You can also use it to send a roundup of posts on your blog on a weekly basis. Its email composer makes it easy for you compose the email. Not as intuitive as MailPoet and Newsletter, but enough to create a simple email. The way Mailster works is pretty similar to Newsletter. You can use the built-in wp_mail() function of WordPress to send your newsletter. Alternatively, you can integrate Mailster with services like MailJet, Mailgun, and SendGrid. You can extend the functionality of your newsletter by installing add-ons. If you use WooCommerce, for instance, you can install the WooCommerce add-on to automatically add new customers to subscriber lists.

Key features of Mailster:

  • Simple email composer
  • Form builder
  • Built-in analytics tool
  • List and segmentation

4. weMail

If you are looking for a newsletter plugin that has a more intuitive email composer, weMail can be the option. Also, it has a visual form builder which you can use to create the email opt-in form. There are four form types you can create with the weMail built-in form builder: inline form, floating bar, slide up, and modal popup. Each form type comes with editable templates.

weMail has no built-in email delivery service like MailPoet, nor it allows you send emails using the wp_mail() function. You need to integrate weMail with an email delivery service it supports. In this case are Amazon SES, PostMark, SparkPost, SendGrid, Elastic Mail, and Mailgun. Alternatively, you can use your own SMTP server in case you have one. Other features like email lists and analytics are available. weMail itself is a product of weDevs, the developer company that also develops Happy Addons.

Key features of weMail:

  • Intuitive email composer
  • Form builder
  • Built-in analytics tool
  • List

5. Newsletter Glue

Newsletter Glue is a bit different to other plugins above. It has no email composer or form builder. Instead, Newsletter Glue uses WordPress block editor a.k.a. Gutenberg to compose the newsletter content. Thus, Newsletter Glue is a better suited option if you want to send newsletter in a full-content format instead of sending post roundup although you can also do so. Newsletter Glue is a great option if you are looking for a Substack alternative running on WordPress.

With Newsletter Glue, you can send the content you write as either a blog post or newsletter. Or both. You can add any Gutenberg block to your content. Newsletter Glue itself also adds a set of dedicated Gutenberg blocks. Including a block called Show/hide content which you can use to show or hide the content in a blog post or newsletter.

Before you can start sending a newsletter with Newsletter Glue, you need to connect it with an email marketing service like ActiveCampaign, AWever, GetResponse, etc. A crucial thing to note. The subscriber management is done via the associated email marketing dashboard.

Key features of Newsletter Glue:

  • Rich content creation experience via Gutenberg
  • The ability to send content as a blog post and newsletter

6. Noptin Newsletter

Do you use classic editor on your WordPress blog? If so, Noptin Newsletter could be a great fit for you. It offers a very simple email composer powered by the TinyMCE, contrary to Newsletter Glue above. The plugin is also more suited to send full-content format email newsletters instead of post roundup. Apart from its email composer, the features offered by Noptin Newsletter are also super minimal. No built-in analytics feature. The free version even doesn’t allow you to select a list or tag when you want to send a new newsletter. Email will be sent to all subscribers. Even so, Noptin comes with a built-in form builder which has an intuitive editor.

What about the email delivery?

Noptin uses the wp_mail() by default. Paid add-ons are available in case you want to use a third-party email delivery service. Also, you can use your own SMTP service in case you have one. You can extend the functionality of your newsletter by installing add-ons. For instance, you can integrate Noptin with Paid Memberships Pro to limit email recipients by their membership levels. Noptin offers an option to turn blog commentators into email subscribers.

Key features of Noptin:

  • Classic email composer
  • Form builder
  • Tags

The Bottom Line

WordPress allows you to create content in a wide range of formats. From blog post, knowledge base, to newsletter. The last-mentioned format seems regain new momentum with the rise of services like Substack and ConverKit. If you are a blogger, you can harness the power of email newsletter to send new content, blog posts roundup, etc. to your loyal readers. Email newsletter is better than social media when it comes to content distribution as there is no algorithm filtering the content delivery process. Investing on email newsletter is totally worth it for bloggers.

You can pick one of the options on the list above if you are currently looking for a plugin to build newsletter on your WordPress blog. Once again, make sure to pick a newsletter plugin that has all the features you need. Email delivery in particular.

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Aliko Sunawang

Aliko Sunawang

Aliko is a WordPress expert and lead blogger at WPPagebuilders. He has been blogging with WordPress since 2012. He is responsible of all content published on this website.
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