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6 Best Leadpages Alternatives for WordPress

Leadpages is a popular SaaS-based landing page builder widely used by online marketers. Despite that, you might want to switch to WordPress to have a full control over your landing page. We have curated the best Leadpages alternatives that you can use to create landing pages on your WordPress website.

Unlike a SaaS-based landing page builder like Leadpages, WordPress gives you a full control over every aspect of your website. From domain, hosting, performance, and so on. More importantly, you can leverage its CMS system to create blog posts to gain organic traffic from search engines.

In WordPress itself, you can actually create landing pages without installing any plugin by leveraging Gutenberg, its default editor. However, there are many limitations you have to deal with unless you install Gutenberg-specific plugins like Cwicly and Essential Blocks. Installing a dedicated landing page builder is still the best option to create landing pages in WordPress, especially for a marketing purpose.

What is Leadpages, by The Way?

As briefly mentioned, Leadpages is a SaaS-based tool to create landing pages. The tool is primarily used to create a landing page for a marketing purpose. You can use the tool to create a dedicated landing page before running a campaign on social media, Google Ads, or other ad platforms. Leadpages comes with a visual editor whereby you can create the landing page.

By default, your landing page will be published under the sudomain of lpages.co, but you can set a custom domain to publish your landing page under your own domain.

The Leadpages editor offers 18 design elements you can add to your page. Including the Form element which supports integration with services like ActiveCampaign, AWeber, ConverKit, and GetResponse. What’s more, you can directly sell digital products using the Checkout element.

What to Look for in a Leadpages Alternative for WordPress

There are a bunch of landing page builder plugins for WordPress. Before installing one, make sure it has all the features you need. If you plan to create a landing page to directly sell digital products, for instance, Elementor is the best option as it comes with two elements dedicated to accepting payments via PayPal and cards. Conversely, if you are looking for a landing page builder that has a built-in A/B testing, your option should be Divi Builder.

Also consider who you plan to build the landing pages for. If you mostly create landing pages for clients, picking a landing page builder that offer a one-time purchase option could be smarter solution to save yearly expense in the future.

Here are some questions you need to ask before installing a page builder plugin on your WordPress website to replace Leadpages:

  • Does it have all the features you need?
  • Does it support responsive editing?
  • Does it support integration with the marketing tool you use?
  • What about the pricing?
  • What kind of landing pages you can create with it?

After making sure all the above questions are answered, you can move to the next step to install the plugin and create the landing page.

Best Leadpages Alternatives for WordPress

On the list:

Page BuildersKey Highlights
OptimizeBuilderGreat for marketing purpose
Divi BuilderSimple pricing, best for agencies
ElementorBuilt-in payment elements
BreakdanceOffers several supporting features, including popup builder
Beaver BuilderMinimalist. Great to create simple landing pages
Bricks BuilderNo need to install an extra plugin to create the pages

1. OptimizeBuilder

OptimizeBuilder editor screenshot

Are you looking for a landing page builder plugin to create a landing page for a marketing purpose? If so, OptimizeBuilder is a must try plugin. It is a landing page builder built with marketing in mind, making it a perfect Leadpages alternative for WordPress. With OptimizeBuilder, you can create a marketing-oriented landing page to collect leads or sell digital products. OptimizeBuilder supports integration with popular email marketing tools such as ConverKit, ActiveCampaign, and so on.

If you want to create a landing page to sell digital products instead, the plugin has built-in payment feature that allows you accept payment via PayPal and Stripe.

OptimizeBuilder itself is part of the OptimizePress marketing suite. To use it to the fullest, you need to buy the bundle, which include landing page builder (OptimizeBuilder), lead management, funnel builder, and so on.

OptimizeBuilder Pros:

  • Great for marketing
  • Extensive design elements
  • Responsive editing
  • E-commerce functionality

OptimizeBuilder Pros:

  • A bit pricey
  • Requires a bundle for optimal use

2. Divi Builder

Divi Builder screenshot

If you are a marketing agency, Divi Builder is the best landing page builder to replace Leadpages for one reason: it has a very simple licensing model. With a single license, you can install Divi Builder on unlimited websites. Without extra fee. If you hate subscription-based payment, there is also a one-time purchase option available.

Divi Builder itself is available in two versions: as a standalone plugin and as an integral part of the Divi theme. Using the latter-mentioned version is more recommended as you don’t need to install extra plugin to build landing pages. Divi Builder also comes with a visual editor to make it easy for you to create the landing pages. There are about 39 built-in design elements (called modules) you can add to your design. If you need more modules, third-party Divi plugins are available.

Some notable built-in Divi modules for landing pages are Contact Form and Email Option (which you can connect with a third-party email marketing tool).

Divi Builder comes with a built-in A/B testing feature to allow you to try different variations of elements to get the best conversion.

Divi Builder Pros:

  • Simple licensing
  • Built-in A/B testing
  • Advanced responsive editing
  • Third-party plugins

Divi Builder Cons:

  • No built-in e-commerce functionality
  • No built-in lead management

3. Elementor

Elementor Editor screenshot

Looking for a free alternative to Leadpages? You should try Elementor, then.

Elementor is the most page builder plugin for WordPress with over 10 million users. It’s a multi-purpose page builder plugin for WordPress that you can use to create any type of page, including landing page. There are over 90 design elements — called widgets — it offers in total. However, you need to install both the version and pro version of the plugin to access all these elements. If you only install the free version, you can only access 30 elements. You can read this Elementor Free vs Pro post to learn more.

The best part about Elementor is that it offers a set of landing page templates to streamline your workflow. Elementor itself is well-known for its easy-to-use editor, which offers advanced responsive editing to allow you to adopt mobile-first approach in creating a landing page. As previously mentioned above, there are two built-in widgets in Elementor that you can use to accept payments: PayPal Button and Stripe Button. You can even turn Elementor into an Easy Digital Downloads alternative by incorporating it with the ACF plugin.

Another useful widget you can use on your landing pages is Forms, which you can use to create a contact form, email opt-in form, and so on.

Elementor Pros:

  • Free version is available
  • Extensive design elements collection
  • Advanced responsive editing
  • E-commerce functionality
  • Third-party add-ons support
  • Built-in lead management

Elementor Cons:

  • Free version is too basic
  • No A/B testing

4. Breakdance

Breakdance editor screenshot

Breakdance is another great solution if you are looking for a free Leadpages alternative for WordPress. The plugin is pretty similar to Elementor in terms of features and design interface. You can read this Elementor vs Breakdance post in case you are in the crossroad between the two.

Same as Elementor, you also need to install the pro version of Breakdance to unlock all the features it offers. The plugin itself also comes with an easy-to-use editor with an advanced responsive editing feature. Meaning that you can create a landing page optimized for a certain device type.

Breakdance comes with supporting features like popup builder, access manager, and built-in lead manager.

Breakdance Pros:

  • Free version is available
  • Extensive design elements collection
  • Advanced responsive editing
  • Built-in lead management

Breakdance Cons:

  • No e-commerce functionality
  • Doesn’t support add-on

5. Beaver Builder

Beaver Builder editor screenshot

Looking for a simple landing page builder for WordPress? Beaver Builder is worth trying, then. It is a minimalist page builder plugin for WordPress that offers less than 40 design elements. Even so, crucial elements like form and button are already available so that you can use it to create a decent landing page. You can connect your form with a marketing service of your choice.

The most important thing is that Beaver Builder also comes with advanced responsive editing feature, which is crucial in today’s page creation. Beaver Builder actually also support third-party add-ons like Divi Builder and Elementor. However, the options are extremely limited. The plugin itself is available as a freemium product so that you can try the editing experience before upgrading to the pro version to unlock more advanced features.

Beaver Builder Pros:

  • Free version is available
  • Advanced responsive editing
  • Minimalist

Beaver Builder Cons:

  • The free version is too basic
  • No e-commerce functionality

6. Bricks Builder

Bricks Builder editor screenshot

Bricks adopts the same concept as Divi. It is a WordPress theme that has a built-in page builder called Bricks Builder. Thus, Bricks can also be a great solution if you are looking for a Leadpages alternative for WordPress. Its page builder also offers a visual editor with a drag-and-drop functionality to ease your job in creating a landing page. The advanced responsive editing feature allows you to adopt a mobile-first approach when creating a landing page.

There are over 60 design elements available on Bricks Builder, including the Form element. Unfortunately, it only supports integration with Mailchimp and SendGrid. Other services like ConvertKit, ActiveCampaign, and MailerLite are not supported yet. The builder itself is a paid product, but you have a chance to try it for free via this page.

Bricks Pros:

  • Extensive design elements collection
  • Advanced responsive editing

Bricks Cons:

  • Lacks of integration support
  • No e-commerce functionality

The Bottom Line — Which Leadpages Alternative is the Best?

Leadpages is a great tool to create landing pages, but if you plan to switch to WordPress, the landing page builders on the list above are worth trying. Those landing pages come with a visual editor just like Leadpages. You can create a landing by simply dragging the elements you want to the canvas area. They also come with an advanced responsive editing feature to allow you to optimize your landing page on all device types. From desktop, tablet, to smartphone.

Quick question, which page builder is the best?

In general, all page builders above have similar features, but there are some details differing them. For instance, Elementor has built-in elements to accept payments, making it great to sell digital products. Divi Builder comes with a built-in A/B testing feature, which is great to find a setting that deliver the best conversion. OptimizeBuilder, meanwhile, is designed specifically for marketing purpose.

So, before purchasing a page builder, make sure the one you plan to buy offers all the features you need. Some page builders claim to have a better performance than the others. As long as you have a proper hosting service, you don’t need to worry about it. After all, some page builders above also offer built-in optimization features you can maximize.

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Aliko Sunawang

Aliko Sunawang

Aliko is a WordPress expert and lead blogger at WPPagebuilders. He has been blogging with WordPress since 2012. He is responsible of all content published on this website.
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