Instead of a theme, many WordPress users are now conducting a deep research on a page builder when they want to create a new website. The reason is because a page builder offers way more customization options than a theme. On top of that, page builders like Elementor and Divi Builder offer a better page editing experience than Gutenberg, the default editor of WordPress. Both Elementor and Divi Builder are two of the most popular WordPress page builder plugins. No wonder if they are often get compared each other. This post will also compare the two. More specifically, we will compare the features offered by both page builders. We will compare the performance (speed) of the two in a separate article.
There are some areas whereby both Elementor and Divi Builder have in common. One of which, the two have a well-established community than other page builders thanks to their open ecosystem. Be it Elementor or Divi Builder allows third-party developers to develop an add-on to extend the features and functionalities of the page builders.
Be it Elementor or Divi is likely need no introduction. But to make it clear what we will compare in this article, there is no bad to make a short intro about the two.
Elementor is a freemium page builder plugin developed by Elementor, Ltd. It is a generic page builder, meaning that it’s not built or optimized specifically for a certain theme although there are some WordPress themes that are designed specifically for Elementor, including the Hello theme — which is also developed by Elementor, Ltd — and Page Builder Framework.
Meanwhile, Divi is a WordPress theme. Once again. Divi is a WordPress theme. Not a plugin. But it comes with a built-in page builder called Divi Builder. When you install the Divi theme, you will have the Divi Builder to create pages on your website in a visual way just like Elementor. If you want to use Divi Builder on another theme instead of the Divi theme, you can also do so as Divi Builder is also available as a standalone plugin just like Elementor. You can read our previous article to learn more about Divi Builder. Both Divi and Divi Builder are developed by Elegant Themes, Inc. The company also develops three more WordPress products: Extra theme, Monarch (social media sharing plugin), and Bloom (email opt-in plugin).
So, what we will compare in this article?
Since Elementor and Divi are technically two different product types, we will compare Elementor with Divi Builder. More specifically we will compare the pro version of Elementor with Divi Builder.
Let’s start by comparing the key design elements they each offer.
Design elements should be the first aspect you consider when choosing a page builder as they determine what elements you can add to your page. Elementor uses the term “widget” to mention a design element, while Divi Builder uses the term “module”. Elementor is one step ahead in this area than Divi Builder as it offers more than 90 widgets in total, while Divi Builder offers only about 38 modules.
Elementor Pro Regular Widgets:
|Heading||Table of Contents||Social Icons|
|Text Editor||Share Buttons||SoundCloud|
|Divider||Facebook Comments||Menu Anchor|
|Google Maps||Facebook Page||Read More|
|Portfolio||Code Highlight||Site Title|
|Gallery||Video Playlist||Page Title|
|Form||PayPal Button||Nav Menu|
|Login||Image Box||Search Form|
|Nav Menu||Star Rating||Post Title|
|Animated Headline||Image Carousel||Post Excerpt|
|Hotspot||Basic Gallery||Featured Image|
|Price List||Icon List||Table of Contents|
|Price Table||Counter||Author Box|
|Flip Box||Progress Bar||Post Comments|
|Call to Action||Testimonial||Post Navigation|
|Media Carousel||Tabs||Post Info|
Elementor Pro WooCommerce Widgets:
|WooCommerce Breadcrumbs||Product Meta|
|Custom Add To Cart||Short Description|
|WooCommerce Pages||Product Content|
|Product Categories||Product Data Tabs|
|Menu Cart||Additional Information|
|Product Title||Product Related|
|Product Price||Archive Title|
|Add To Cart||Archive Products|
|Product Rating||Archive Description|
Divi Builder General Modules:
|Accordion||Email Optin||Pricing Tables|
|Blurb||Login||Social Media Follow|
|Call to Action||Menu||Testimonial|
|Circle Counter||Number Counter||Text|
|Contact Form||Post Navigation||Video Slider|
|Countdown Timer||Post Slider|
Divi Builder WooCommerce Modules:
|Woo Add To Cart||Woo Price|
|Woo Additional Info||Woo Rating|
|Woo Breadcrumb||Woo Related Products|
|Woo Cart Notice||Woo Reviews|
|Woo Description||Woo Stock|
|Woo Gallery||Woo Tabs|
|Woo Images||Woo Title|
As you can see on the tables above, Elementor offers more design elements than Divi Builder. Meaning that when creating a page using Elementor, there are more elements you can add to your page. For instance, Elementor allows you to add a form thanks to the Form widget. You can even create a multi-step form using the Form widget.
Again. Both Elementor and Divi Builder support add-ons. You can install an add-on to add certain elements that are not offered by Elementor or Divi Builder by default.
Page builders evolved. Not only you can use them to create a page, but you can also use them to customize every single part (from the header, footer, 404 page, and so on) of your WordPress site thanks to their theme builder feature.
Theme builder itself is a new trend in the WordPress sphere. It is what makes a page builder steps beyond WordPress theme. Both Elementor Pro and Divi Builder comes with a theme builder. The feature allows you to create custom templates to replace the default templates of your theme parts (header, footer, single post, and so on). No programming skills required. Instead, you can create a custom template using the visual editor of Elementor and Divi Builder.
Take a lot at the following table to find out which theme parts you can create the template of using Elementor Pro and Divi Builder.
|Elementor Pro||Divi Builder|
|Custom Post Type||Yes||Yes|
|Category Archive Page||Yes||Yes|
|Tag Archive Page||Yes||Yes|
|Author Archive Page||Yes||Yes|
|Search Results Page||Yes||Yes|
If you have WooCommerce installed on your WordPress site, you can also use both Elementor Pro and Divi Builder to create custom WooCommerce pages as follows:
|Elementor Pro||Divi Builder|
|Single Product Page||Yes||Yes|
|Product Category Pages||Yes||Yes|
|Product Tag Pages||Yes||Yes|
|Customer’s Account Page||Yes||Yes|
A little note about single post template. When creating a single post template using Divi Builder, you can customize every single component of the post content, including the main content itself, heading levels (H1, H2, H3, so on), link, bullet and numbering, and block quote. Elementor Pro, meanwhile, only allows you to customize the main content and post title.
Both Elementor Pro and Divi Builder supports display conditions. Meaning that you can assign a certain template to a certain area. For instance, you can create a custom single post template and assign it to certain posts (which you can select manually), post under certain categories, and so on. You can create multiple templates for a certain theme part if you want it. For instance, you can create multiple header templates on your website.
WordPress is a popular CMS to create a dynamic website. It comes with some default dynamic content like featured image, post title, and so on. Both Elementor and Divi Builder support dynamic content. You can add dynamic content when creating a custom template using either Elementor or Divi Builder. Here are the dynamic content types supported by the two:
|Author Profile Picture||Yes||Yes|
|Archive Page Title||Yes||Yes|
|Archive Page Description||Yes||Yes|
|Archive Post Meta||Yes||Yes|
Elementor is one step ahead in this area thanks to its dynamic color. By the time this article is written (June 15, 2021), Divi Builder supports no dynamic color like Elementor.
Do you want to add an animation effect to your page? Both Elementor and Divi Builder come with some animation effects that you can add to your design, be it a page or custom template. Sticky effect and entrance animation are two of the common animation effects supported by Elementor and Divi. With the sticky effect you can, for instance, create a sticky header on your website or floating button. Scroll effect and mouse effect are also two of the animation effects you can make use to create a stunning effect. They allow you to unleash your creativity in web design.
Especially for Elementor, it supports Lottie animation in case you want to add a Lottie animation to your page. Here are the animation effects offered by Elementor and Divi Builder:
Today, most people spend more time on smartphone than laptop. So, it’s crucial to create a website that has a responsive design. When creating a website using Elementor or Divi Builder, you can optimize a certain page or custom template for each device type so that you will be able to create a beautiful website without sacrificing the experience. In order to make your website really mobile-optimized, you can even disable unnecessary elements on mobile device.
To switch to a certain editing mode in Elementor (desktop, tablet, or smartphone), you can click the device icon the bottom side of the settings panel. You can then select the device type on the appearing top bar. You can even set specific screen size if you want it.
In Divi Builder, you can simply click the device icon on the bottom side of the editor to switch between editing mode. Divi Builder even allows you to select a specific smartphone model like iPad, iPhone (with a certain model), and Samsung Galaxy (with a certain model). It also allows you to set a specific screen size just like Elementor.
There is a feature offered by Elementor Pro that is not available in Divi Builder. The feature is popup builder. The popup builder of Elementor is versatile enough. You can use it to create a wide range of popup types. From regular promotional banner popup, notification popup, cookie consent popup, and so on. You can even use it to create a full-screen menu.
Actionable link is another feature that is not available in Divi Builder. In Elementor, you can set an actionable link and connect it with a third-party service. For instance, you can add an actionable link to start a WhatsApp chat or Facebook Messenger chat.
One Divi built-in feature that is not available on Elementor is the ability to set dynamic visibility via Display Conditions. It’s a new feature started available Divi 4.11.0. With the feature, you can hide/show an element by certain parameters. The elements you can hide include section, column, and module. The parameters supported by the feature are:
- Login status
- User role
- Web browser
- Operating system
- Date and time
You can read our previous article to learn more about the feature. With the dynamic visibility of Divi, you can minimize the use of plugins to create a certain website or to run a certain marketing campaign. For instance, you can use it to create a membership plugin thanks to the login status support. Or you can use the Email Optin module to collect email addresses of visitors who use a certain operating system thanks to the operating system parameter support.
Here are some other features offered by Elementor and Divi you might want to consider.
|Coming Soon/Maintenance Mode||Yes||No|
We’ve finally come to this part. It’s always challenging to decide which is the better app from the pricing perspective.
The pro version of Elementor is available in five plans with the cheapest one charges you $49 per year for one site. $49 is not an expensive price at all given there are a bunch of features you will get, including form builder, theme builder, popup builder, and so on. The only issue with Elementor is that it offers no lifetime plan for the pro version. Some users prefer to pay once for a software although they have to spend more money upfront, rather than spending a yearly budget.
Meanwhile, Elegant Themes offer simpler pricing plans than Elementor. It only offers two plans: Yearly Access and Lifetime Access. Yearly Access means you need to spend money on a yearly basis to keep using Divi. While Lifetime Access allows you to get Divi (and other products developed by Elegant Themes) with a one-time purchase option.
Unlike Elementor which adopts the volume-based license, Elegant Themes allows you to use its products on unlimited websites. In other words, you can install Divi on as many websites as you want with one license.
It’s always challenging to choose a tool to create a website, especially if you want to create a website for clients. There are a lot of aspects you need to consider before choosing one, including features and price. Both Elementor and Divi Builder are two popular tools to create a website with WordPress. The two allow you to create a fully customized WordPress website more easily thanks to their visual editor. No coding skills needed. Even if you have programing skills, using a page builder like Elementor and Divi Builder is a smart decision as it will ease your job in getting a project done more efficiently.
From the feature perspective, Elementor is better than Divi Builder as it offers more features as you can see on the table below.
Although Elementor offers more features, Divi is a better-suited option if you prefer a simpler pricing plan, especially if you want to create multiple websites. You can choose the one according to your needs. The option is yours in the end.