Every WordPress user has known it. That Elementor is the most popular page builder plugin. Being a freemium plugin, you can enjoy the experience of creating a beautiful page in a visual way using Elementor with an option to upgrade to the pro version to unlock more advanced features. What features offered by Elementor Pro?
There are actually two ways to extend the Elementor functionality. In addition to upgrading to the pro version, you can also install third-party add-ons developed by well-known developers like weDevs, WPDeveloper, to Crocoblock. If you prefer to upgrade to Elementor Pro instead and are still wondering what features you can unlock, here is the list.
Top 20 Elementor Pro Features
1. Theme Builder
What is a theme builder?
To understand the concept of theme builder, you need to understand the components of a WordPress theme first. A WordPress theme consists of template files. Each template file controls the layout of a theme part. For instance, the header.php file controls the layout of the theme header, while the footer.php file controls the layout of the theme footer. Most WordPress themes have the following template files:
- header.php: To control the layout of the header.
- footer.php: To control the layout of the footer.
- single.php: To control the layout of the single post (blog post).
- sidebar.php: To control the layout of the sidebar.
- archive.php: To control the layout of the archive pages.
- page.php: To control the layout of the page.
A theme builder allows you to create custom templates to replace the templates above, as well as other templates belong to a theme. You can create the custom template using the visual editor of the page builder you use (Elementor in this case).
One of the advantages of using a theme builder instead of a theme is that you can set where a custom template to be applied. For instance, you can set a certain custom header template to be applied to a certain post, page, post under certain categories, the entire website, and so on. In other words, you can have different layouts of a certain theme part (e.g., the header) by creating multiple custom templates for the same part. Another advantage, you have limitless customization options (read: WordPress vs Theme Bulder).
2. WooCommerce Builder
Do you have a WooCommerce-powered e-commerce website? Elementor Pro is also capable of taking the design of your e-commerce site to the next level by allowing you to create custom templates for your WooCommerce. No need to buy a WooCommerce theme. Instead, you can customize the WooCommerce parts yourself using the visual editor of Elementor. The WooCommerce parts you can create the custom templates of are:
- Single product page
- Product archive pages (categories and tags)
- Shop page
You have the following widgets to create the custom templates for WooCommerce:
- WooCommerce Breadcrumbs
- Custom Add To Cart
- WooCommerce Pages
- Product Categories
- Menu Cart
- Product Title
- Product Images
- Product Price
- Add To Cart
- Product Rating
- Product Stock
- Product Meta
- Short Description
- Product Content
- Product Data Tabs
- Additional Information
- Product Related
3. Form Builder
Elementor Pro gives you access to the Form widget. You can use the widget to add a form to the page/theme builder template you are working. The widget allows you to create a wide range of form types, thanks to its extensive field type support. Here are the field types supported by the Form widget of Elementor:
- File Upload
You can integrate your form with reCAPTCHA to protect it from spammers. With a little trick, you can also use the Form widget to create a form registration on your website. Elementor also allows you to create a multi-step form to allow you to create a simplified long form, as well as to provide a better user experience to your users. Elementor itself has no default feature to manage form submissions. To do so, you can use Form Vibes. Read our previous article to learn more.
The Form widget of Elementor supports integrations with popular services GetResponse, ActiveCampaign, ConvertKit, Discord, and so on.
4. Popup Builder
Popup builder is one of the features you can unlock after upgrading to Elementor Pro. The feature allows you to create beautiful popups on your website without coding. You can even use the offered ready-made form templates to streamline your workflow. There are over 100 ready-made popup templates offered by Elementor. From email subscription popups, cookie consent popups, notification bars, and so on.
The popup builder of Elementor itself supports the following trigger types:
- On page load
- On scroll
- On scroll to element
- On click
- After inacticity
- On page exit intent
The form builder of Elementor Pro also supports display conditions, allowing you to set where a popup to appear just like theme builder templates. It also allows you to display a popup based on the following conditions:
- After x page views
- After x sessions
- When arriving from a certain URL
- When arriving search engines
- Show a popup on unlogged in users only
- Show on specific device types (desktop, tablet, smartphone)
- Show on specific web browsers
Thanks to its on click trigger support, you can also make use of the popup builder to create both a full-screen menu and off-canvas menu (you can also use JetMenu to create those menu types, as well as a megamenu). There are a bunch of creative ways to use the Elementor Pro popup builder.
5. Third-Party Integrations
As mentioned above, you can use the Form widget of Elementor to create a wide range of forms thanks to its extensive form fields support. One of which, you can use the Form widget to create an email opt-in form to generate leads. You can connect your form with popular email marketing services like ActiveCampaign, GetResponse, and so on. Here are the third-party services you can integrate your form with:
These third-party integrations are particularly useful if you want to use Elementor to create landing pages.
6. Custom CSS
It’s true that Elementor allows you to create beautiful pages on your WordPress site without dealing with CSS. However, if you want to create a completely unique website, you can make use of your CSS skills. The feature allows you to implement the CSS features that are not available on Elementor yet, such as CSS Transform to add a stylish hover effect to Elementor. You can add custom CSS to every Elementor element. Be it a section, column, or widget. You can go to the Custom CSS block under the Advanced tab on the settings panel (panel on the left side) within the Elementor editor to add custom CSS.
7. Motion Effects
The motion effects offered by Elementor Pro fall into two types: scrolling effect and mouse effect. In addition, you can also apply sticky option to a section and widgets.
8. Over 90 Widgets
As you know, Elementor is released as a freemium plugin, meaning that there is a free version available to allow you to enjoy the experience of using Elementor without spending a dime. The fact, Elementor Pro is technically an add-on for Elementor Free. While Elementor Free offers basic widgets, the pro version comes with more advanced widgets like Form, Posts, Login, Price List, and so on. Here are the widgets you can unlock after upgrading to Elementor Pro.
|Portfolio||Share Buttons||Featured Image|
|Form||Facebook Button||Post Comments|
|Login||Facebook Comments||Post Navigation|
|Animated Headline||Facebook Embed||Post Info|
|Price List||Facebook Page||Products|
|Price Table||Template||WooCommerce Breadcrumbs|
|Flip Box||Site Logo||Custom Add to Cart|
|Call to Action||Site Title||WooCommerce Pages|
|Media Carousel||Page Tile||Product Categories|
|Testimonial Carousel||Nav Menu||Menu Cart|
There are over 90 widgets you can unlock in total (free widgets and pro widgets)
9. Dynamic Content
Not only you can use Elementor to create static websites. Thanks to its dynamic content support, you can also use Elementor to create a dynamic website such as a blog, a news portal, a listing website, and other types of dynamic websites. You can add dynamic content to a theme builder template or page using the following widgets:
- Site Logo
- Site Title
- Page Title
- Post Title
- Post Excerpt
- Featured Image
- Post Info
10. Custom Fields
The widgets we mentioned on point 9 above can be used to add the default dynamic content of WordPress such as post title, post meta, featured image, and so on. What about custom fields? Elementor Pro also allows you to add custom fields. By maximizing this feature, you can use Elementor to create any type of website with minimum plugins possible. Elementor Pro is compatible with the following popular custom field plugins
- Advanced Custom Fields
How to integrate a certain custom field plugin with Elementor?
You can simply create the custom field group using your favorite custom field plugin and use Elementor to display the data of the custom fields you created. You can display the custom fields on a template. You can read our previous article to learn how to add custom fields in Elementor.
11. Over 300 Ready-Made Templates
In Elementor, you have two options to create a page or theme builder template. First, you can create your page from scratch using your own design concept. Second, you can create your page from a ready-made template offered by Elementor. If you use Elementor Pro, you will have access to all ready-made templates available on the template library, including the ones labelled “PRO”. Elementor itself has over 300 ready-made templates in total. You can click the folder icon on the canvas area of the Elementor editor to open the template library.
12. Template Kits
In August 2019 Elementor released its first edition of monthly template kit. What is a template kit?
An Elementor template kit is a set of Elementor templates designed specifically for a certain website type. All templates of a template kit have the same design concept. From the typography, color, and so on. A template kit allows you to get a website done more quickly. At the time of writing, Elementor already has 16 template kits.
13. Full Site Editor
The concept of full site editing makes it possible for you to edit two or more elements of your website from a single place. In the context of Elementor, you can edit the footer, header, and a template like single post template or category page template from a single place.
Say you are editing the custom single post template of your website and there are some changes you want to make on the custom header. In such a case, you don’t need to close the Elementor editor to make the changes to the header. You can simply hover your mouse over the header (or footer) and click the yellow handle. Similarly, when you are editing the custom header and want to make some changes to the custom single post template, you can simply hover your mouse over the single post template and click the yellow handle as well.
14. Global Widget
Global widget is an Elementor Pro feature dedicated to streamlining your workflow. In addition, the feature also helps you to have consistent design on certain elements like button or form.
Say you are creating a website that consists of several pages. On some pages, you want to add a button. In such a case, you can define a global button widget. You can then use the defined global button widget on every page you are creating, instead of adding a new button widget and make styling from the start. This will save you a lot of time in getting your project done.
When you make a change on a global widget, the change will be applied to all pages where the associated global widget is added to.
15. Action Links
When creating a landing page using Elementor, you might want to add a certain action. For instance, you might want your visitors to contact you via WhatsApp or email. Elementor Pro allows you to add a certain action to a button or link. You can use the feature to add a WhatsApp button, email button, and so on to your landing page. Here are the actions you can set:
- Send email
- Contact via WhatsApp
- Send text message (SMS)
- Make a call
- Start a Skype chat
- Start a Messenger chat
- Start a Viber chat
- Add event to Google Calendar
- Add event to Outlook Calendar
- Add event to Yahoo Calendar
To set a certain action, you can click the dynamic icon on the link field and select Contact URL. You can then click the wrench icon to select the action you want to set.
16. Custom Fonts
Elementor already has rich font collections but if you want more, you can install the font families of your choices. The pro version of Elementor allows you to add new fonts in the following formats:
Or you can also integrate your Elementor with Adobe Fonts if you use Adobe Fonts.
17. Custom Icons
Elementor has a rich icon library to allow you to add icons to your page. Elementor itself uses a third-party provider to provide icon collections (Font Awesome in this case). If you want to use your own icons, Elementor Pro allows you to do so. You can upload a set of icons and Elementor will make them available on the icon library. You can go to Elementor -> Custom Icons to add custom icons in Elementor.
18. Dynamic Colors
Elementor Pro allows you to add dynamic content to your WordPress. In addition to custom fields and the default dynamic content of WordPress, you can also add dynamic colors. Using this feature, you can set (dynamically, of course) distinct colors to the same element on a certain template. For instance, you can use the feature to set different post title colors of your website. The post title color is defined via a custom field when you write a new post.
You can use ACF to add dynamic colors in Elementor. ACF has a Color Picker field to allow you to provide a color picker on your custom field group.
19. Role Manager
You can use the Role Manager to control who can access the Elementor editor on your WordPress site. This feature is useful if you have a large WordPress site with some users. You can access this feature by going to Elementor -> Role Manager on your WordPress dashboard.
20. Custom Code
Before Elementor Pro version 3.1.1, you had to add the HTML widget to your custom header/footer to install Google Analytics on your Elementor-powered website. But you can now install Google Analytics without editing your header or footer thanks to the Custom Code feature. In addition to installing Google Analytics, you can also use the feature to install other analytics tools like Facebook Pixel.
The Bottom Line
Elementor offers some pro plans which you can use according to your needs. For a personal use, for instance, you can use the ESSENTIAL plan. Or if you work for an agency, you can use the AGENCY plan.