10 Best WordPress Page Builder Plugins

Today, page builders have become an essential plugin for WordPress. A page builder allows you to create beautiful content for your WordPress site without having to deal with HTML or CSS. Popular WordPress themes like Jupiter X, Bridge, Newspaper, and Divi even have a built-in page builder.

Some WordPress theme developers — like tagDiv, Elegant Themes, and Themeco — built an exclusive page builder plugin for the themes they develop. Some use the existing page builders like WPBakery and Elementor.

How to choose the right page builder plugin

All page builders have the same grand purpose: to allow you to create beautiful content without coding. You can simply drag the design elements — buttons, images, texts, videos, slides, carousels, and so on — to the canvas area. Each element comes with setting options to tailor the styles according to what you want to accomplish.

There is not only a single page builder out there. As mentioned above, some WordPress theme developers develop their own page builder and make it exclusively available for themes they develop. Plus, there are also page builders like Elementor and WPBakery that can be used for any WordPress theme. Before choosing a page builder, make sure that the page builder you want to use suits the needs of the type of website you want to build.

How to know if a page builder suits a certain website type? You can check the offered design elements (on some page builders, elements are called modules or widgets). Nearly all page builders have an official website to allow aspiring users to explore what they offer. Some page builders — such as Elementor — even provides examples of the web pages and the whole websites created with them.

Another important thing you need to check is the pricing model. The vast majority of page builders offer a subscription business model, meaning that you need to spend a monthly or yearly budget as long as you still want your site to keep alive. There are also some page builders that offer a one-time purchase model, though. WPBakery, Divi, and tagDiv Composer are the examples.

10 best page builder plugins for WordPress

To help you choose the right page builder, we have compiled 10 of the best page builder plugins for WordPress. The page builders below are sorted based on the number of users.

1. Elementor

  • Developer: Elementor
  • Pricing model: Subscription model
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

Elementor is a page builder plugin for WordPress that was released in 2016. Since then, this plugin has transformed to become one of the most-used page builders. As of May 2020, Elementor surpassed over 5 million installations. One of the reasons why Elementor has reached such a milestone in a relatively short period is because this page builder has a very intuitive user interface. Elementor has a centered setting panel (on the left side). All settings are made via this panel instead of popup like, for instance, Divi Builder. Also, Elementor comes with a bunch of ready-to-use templates, allowing you to create a beautiful web page in minutes. Another reason is that Elementor has an open enough ecosystem.

Elementor allows third-party developers to create add-ons. An Elementor add-on contains a set of widgets. Coupled with Elementor native widgets, you will have more freedom to build creative content on your WordPress site. JetElements, Essential Add-ons, PowerPack, Ultimate Addons are some examples of premium Elementor add-ons.

Elementor itself is a freemium plugin. You can use it for free, but with fewer features and widgets. With the premium version of Elementor, you will be able to create popups, create a custom header, create a custom footer, create a custom 404 page, create a single post template, create a custom category page, and so on.

2. WP Bakery

  • Developer: WPBakery Inc
  • Pricing model: One-time purchase
  • Theme compatibility: All WordPress themes
  • Works on: Pages

According to a stat on its official website, WPBakery has been used by over 4.3 million users. One of the reasons why WPBakery has become the most-used page builder probably is because this page builder is used by some theme developers as their default page builder. Some popular WordPress themes that use WPBakery as their default page builder are Kalium, Bridge, Shopkeeper, and Salient. WPBakery itself indeed allows the theme developers to include WPBakery as the built-in page builder for the themes they develop with the Extended License.

Speaking of the license, there are two license types offered by WPBakery: Regular and Extended. If you want to use WPBakery for your own website, you can use the Regular License. Conversely, you can use the Extended License if you want to build websites for your clients.

WPBakery is not built specifically for a certain theme. It works on nearly all WordPress themes. One of the interesting things about WPBakery is that it allows you to try the page builder for free before deciding to purchase a license. WPBakery also allows you to install add-ons to enhance your experience in building web pages with this page builder.

3. Beaver Builder

  • Developer: FastLine Media LLC
  • Pricing model: Subscription model
  • Theme ompatibility: All WordPress themes
  • Works on: Pages and posts

You can use Beaver Builder for any WordPress theme since this page builder is not developed specifically for a WordPress theme. According to a stat on its official website, Beaver Builder has been used by over 1 million users. Beaver Builder is particularly a great page builder for web developers to create websites for clients. This page builder offers three plans and all of these plans allow you to use Beaver Builder on as many sites as you want. Beaver Builder also offers a white labeling feature (Agency plan only), allowing you to change all instances of the words “Page Builder” or “Beaver Builder”.

The Beaver Builder is intended to create single pages. If you want to create a template and apply it to multiple posts, you can use the Beaver Themer. With Beaver Themer, you will also be able to create a custom header, custom footer, and other elements of a WordPress theme. Unfortunately, you need to spend extra cost to use Beaver Themer. Beaver Themer is a Beaver Builder add-on. Much like Elementor’s Theme Builder, but available as a separated product.

4. Divi Builder

  • Developer: Elegant Themes
  • Pricing model: Subscription model & one-time purchase
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

Just for your information, Divi and Divi Builder are two different products. Divi (just “Divi”) is a WordPress theme while Divi Builder is a page builder plugin. Both products are developed by the same developer (Elegant Themes). Previously, Divi Builder was only available for the themes developed by Elegant Themes (Divi and Extra), but you can now use it on any WordPress theme. Elegant Themes has released Divi Builder as a standalone page builder plugin. According to its official website, Elegant Themes already has over 600,000 users. Assuming those users downloaded Divi or Extra, the number also indicates that there are about 600,000 users who use Divi Builder.

Elegant Themes itself adopts a subscription-based business model. With a single subscribed account, you will be able to download all of the products developed by Elegant Themes:

  • Divi Builder
  • Divi Theme
  • Extra Theme
  • Monarch
  • Bloom

Elegant Themes also offers a time-time purchase option, with a higher price.

The interface of Divi Builder is a bit similar to Beaver Builder’s. You can customize a module (design element) via a popup instead of a panel like Elementor. Divi Builder has evolved. Previously, you can only use it to create single pages. Since version 4.0 (released October 2019), you can use Divi Builder to create global templates such as single post templates, category templates, 404 page template, and so on. If you don’t use either Divi or Extra, you can also use Divi Builder to create a custom header and a custom footer for the theme you are currently using.

5. Fusion Builder

  • Developer: ThemeFusion
  • Pricing model: One-time purchase
  • Theme compatibility: Avada
  • Works on: Pages and posts

If you hate the subscription model and prefer to use a page builder that you can get with a one-time purchase, Fusion Builder can be one of the solutions. This page builder is available on Themeforest, so you can get it with a one-time purchase. However, this page builder can only be used on Avada theme. Both Avada theme and Fusion Builder are developed by the same developer: ThemeFuson. According to a stat on Themeforest, Avada has over 500,000 sales. This means that there are about 500,000 users who use Avada and Fusion Builder. You can use Fusion Builder to create beautiful content on your site that is built WordPress+Avada.

6. Visual Composer

  • Developer: TechMill Ltd
  • Pricing model: Subscription model
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

Visual Composer is another great tool that you can use to create beautiful content on your WordPress site without coding. You can use Visual Composer, no matter the theme you use. Visual Composer is available as a freemium plugin. However, the free version comes with very limited features. There is no option to use any template. Neither set the page layout. All of those options are only available on the premium version of Visual Composer.

The premium version of Visual Composer comes with a feature called Visual Composer Hub. Through this feature, you can download Visual Composer templates from the cloud, as well as blocks and add-ons. The premium version of Visual Composer also allows you to browse beautiful images from Unsplash right from the editor. Visual Composer uses a panel to customize the design elements. According to a stat on its website, this page builder plugin is used by over 300,000 users. Brooklyn is a popular WordPress that uses Visual Composer as its default page builder.

7. Cornerstone

  • Developer: Themeco
  • Pricing model: One-time purchase
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

Cornerstone is another great option if you are looking for a page builder plugin that offers a one-time purchase model. This page builder is available on CodeCanyon so that you can buy it once for lifetime use. No need to spend a subscription fee to extend the use. Cornerstone is developed by Themeco, a developer that also develops X (just “X”. It is a WordPress theme). Cornerstone has been optimized for use in the X theme, but you can also use it on other WordPress themes. The standalone plugin of Cornerstone is sold by $39.

Cornerstone comes with a bunch of design elements including Callout, Button, Author, Alert, Search, Protect, and son (visit here for more details). Cornerstone also uses a panel to customize the elements.

8. tagDiv Composer

  • Developer: tagDiv
  • Pricing model: One-time purchase
  • Theme compatibility: Newspaper and Newsmag
  • Works on: Pages

If you want to build an online magazine or news portal, Newspaper and Newsmag are great themes you can use. Both themes are developed by the same developer: tagDiv.

tagDiv develops an exclusive page builder for both themes called tagDiv Composer. With tagDiv Composer you can design the homepage of your website via front-end editor. You can also use tagDiv Composer to create the supporting pages on your newspaper site like the about page, the contact page, the team page and so on. It’s also possible to create landing pages with this page builder. Combined, both Newspaper and Newsmag have over 100,000 sales on Themeforest.

The interface of tagDiv Composer itself is a bit similar to the interface of Elementor in which it uses a panel to make the settings instead of popup. tagDiv Composer also comes with pre-made templates to help you to create beautiful content in minutes.

9. Themify Builder

  • Developer: Themify
  • Pricing model: One-time purchase
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

Another great alternative if you are looking for a page builder that doesn’t require a subscription fee. Themify Builder is a page builder that adopts a one-time purchase model. This page builder is released as a standalone plugin and available on the official plugin directory of WordPress. If you use one of the themes developed by Themify, you don’t need to install the page builder anymore. All WordPress themes developed by Themify are packed with the Themify Builder.

Themify is a freemium plugin. The free version of this page builder allows you to create a beautiful page just like other page builders above. While with the premium version you will be able to create a custom header, custom footer, custom 404 page, custom category template, custom search page, and other elements of a WordPress theme. According to Themify, its page builder is used by about 97,000 users.

10. Thrive Architect

  • Developer: Thrive Themes
  • Pricing model: One-time purchase and subscription model
  • Theme compatibility: All WordPress themes
  • Works on: Pages and posts

We can’t find the number of users of Thrive Architect. One thing for sure, this page builder comes with great enough features and interface. It’s aimed specifically at online business owners. You can use it to create a better, more engaging landing page. There are over 300 beautifully designed and 100% conversion focused landing page templates offered by this page builder. All of those templates are designed specifically for:

  • Sales pages
  • Opt-in pages
  • Webinar pages

Of course, you can also use Thrive Architect for other purposes. There are two options to get this plugin. If you only need the Thrive Architect, you can get the plugin for $67 (one-time purchase). Alternatively, you can pay $19 per month to access all of the products developed by Thrive Themes.

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